Marketing Update
We continue to work on the resorts marketing and are pleased to inform you of some additional progress that has been made over the past few weeks.
We found out this week that our waitlist for the Tampa Supershow in January has cleared, therefore, we will have our own booth (B221) at the show in 2024. We are still on the waitlist for the Hershey show next summer, fingers crossed, that clears too.
Wendy and Tracy Hawkins will be setting up and staffing the booth, it will also be a great opportunity for Wendy to be exposed to the show and more of the RV industry as a whole, so a win win.
We would like to know what owners are planning to attend the show. We might need a little additional help for an hour or two here and there to relieve Tracy and Wendy. It would also be great to have owners talking to show visitors about their experience in Paradise.
For the last few weeks we have been working on claiming many of the resorts listings on various RV sites to bring the information, photos, rates etc. up to date, this is an ongoing process.
I have spoken to the head of marketing at RV Share and am pleased to announce we once again are showing #1 status on our website homepage with a link to that section of their website. There are also additional awards that have been placed on the homepage to further promote our resort/island and show the recognition we have received.
There are other awards we are hoping to get and place on the homepage. We will receive requests for nominations for many of these as they become available. We will then be asking you as owners, to go on and place a vote for us to improve our chance of winning the top spot. More on these as the various nominations come out in the New Year.
Talking of the website, make sure you check out all of the Fall Owners week photos that have been added to the HHIMR Events photo gallery.
We have signed an initial agreement with Hawk Media to provide the resort with additional marketing services on top of the website management. These include Google Ads setup and management, ad campaigns, conversation tracking, site remarking, competitive remarking, Facebook retargeting, FB Pixel, phone call tracking etc.
Have you ever wondered how in your Facebook feed, you see ads pop up for things you have been looking at, or for online? That is a result of some of the marketing initiatives mentioned above. Google ads will also help put us higher up on Google searches where keywords are placed in the search that relate to our resort or island.
Staylist are finally ready to integrate their latest version for us, the migration is planned to take place in early January. When we received a demonstration for it this past spring, it had some great new features, we’re still puzzled why it took them so long to pass it on to us.
After our Fall Owners week board meeting, Lisa Richart shared some great marketing opportunities she had seen and heard about at the Outdoor Hospitality Show she attended in Kansas City. Some we were already working on, but others we are now looking to integrate into the resorts marketing strategies. She also passed on other companies to look at for alternative booking systems (like Staylist), other marketing companies and initiatives, RV Campsite search and booking services etc. Thank you Lisa for the great information and insight.
These suggestions as well as others in process are certainly going to give our marketing committee some great ideas to really sink our teeth into and drive more renters into our resort.
Tony Goddard
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